Providing pet supplies to food banks

Topics we love

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• Pet care tips (health, safety, training, etc.)

• Inspiring pet stories

• DIY videos

• Pet shopping guides

• Creative & funny listicles

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Voice & tone guidelines

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• Be casual but smart.

• Use a friendly, conversational tone.

• Sense of humor is highly appreciated

• Be passionate about what you write.

• Let your personality come through in your writing.

• Most importantly, be human. After all, you are one.

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Style tips

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• Write in short paragraphs (100-150 words)

• Use short words and sentences

• Use active voice

• Don’t overuse gerund

• Use power (call-to-action) verbs

• Use descriptive headers and subheaders

• Replace weak words

• Focus on your message

• Check your text with Hemingway editor

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Content guidelines

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• Have a catchy headline. (We suggest using Headline Analyzer.)

• Make your intro short and simple.

• All submissions must be original content.

• Make sure to include images. Remember that you must own the rights to them or use free stock photos.

• Don’t forget to provide your short bio.